<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:news="http://www.google.com/schemas/sitemap-news/0.9">
  <url>
    <loc>https://www.prabhashjha.com/post/should-you-automate-this-the-arithmetic-that-decides/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T00:00:00.000Z</news:publication_date>
      <news:title>Should You Automate This? The Arithmetic That Decides</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/the-first-week-of-a-customer-relationship-is-a-brand-asset-most-companies-forfeit/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T00:00:00.000Z</news:publication_date>
      <news:title>The First Week of a Customer Relationship Is a Brand Asset Most Companies Forfeit</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/your-search-console-numbers-are-lying-to-you-in-five-specific-ways/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-17T00:00:00.000Z</news:publication_date>
      <news:title>Your Search Console Numbers Are Lying to You in Five Specific Ways</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/deciding-what-an-ai-agent-is-allowed-to-touch/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-16T00:00:00.000Z</news:publication_date>
      <news:title>Deciding What an AI Agent Is Allowed to Touch: the Permissions Boundary That Survives a Bad Day</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/how-to-raise-your-prices-without-losing-the-accounts-you-want-to-keep/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-16T00:00:00.000Z</news:publication_date>
      <news:title>How to Raise Your Prices Without Losing the Accounts You Actually Want to Keep</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/the-first-90-days-of-an-agency-account-in-the-order-they-actually-matter/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-16T00:00:00.000Z</news:publication_date>
      <news:title>The First 90 Days of an Agency Account, in the Order They Actually Matter</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/a-brand-kit-nobody-follows-is-just-a-pdf/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-15T00:00:00.000Z</news:publication_date>
      <news:title>A Brand Kit Nobody Follows Is Just a PDF</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/gst-and-tds-hit-your-cash-before-the-client-pays/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-15T00:00:00.000Z</news:publication_date>
      <news:title>GST and TDS Both Hit Your Cash Before the Client Does</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/when-to-fire-a-client-the-four-signals-and-why-revenue-is-never-one/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-15T00:00:00.000Z</news:publication_date>
      <news:title>When to Fire a Client — The Four Signals, and Why Revenue Is Never One of Them</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/how-a-profitable-retainer-quietly-becomes-an-unprofitable-one/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T00:00:00.000Z</news:publication_date>
      <news:title>How a Profitable Retainer Quietly Becomes an Unprofitable One</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/the-client-has-stopped-paying-here-is-the-sequence-in-order/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T00:00:00.000Z</news:publication_date>
      <news:title>The Client Has Stopped Paying. Here Is the Sequence, in Order.</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/what-to-log-when-an-ai-agent-acts-on-your-behalf/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T00:00:00.000Z</news:publication_date>
      <news:title>What to Log When an AI Agent Acts on Your Behalf</news:title>
    </news:news>
  </url>
  <url>
    <loc>https://www.prabhashjha.com/post/your-brand-is-whatever-your-worst-touchpoint-is/</loc>
    <news:news>
      <news:publication>
        <news:name>Prabhash Jha</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-08-14T00:00:00.000Z</news:publication_date>
      <news:title>Your Brand Is Whatever Your Worst Touchpoint Is</news:title>
    </news:news>
  </url>
</urlset>