Engineer by training. Marketer by accident.

I’m Prabhash Jha, co-founder of ADVOLT. Eight years ago I couldn’t find honest, practical answers about marketing and building a business — so I’m writing them.

I trained as an engineer and got into digital marketing almost by accident, then discovered I liked the game of turning attention into demand, and demand into revenue. Over the next 8+ years I worked across performance marketing, programmatic and affiliate — running growth for streaming, e-commerce, D2C, insurance and BFSI brands across India and South East Asia.

Why this site exists

Most marketing content is written to rank, not to help. It explains what a term means and stops exactly where the useful part begins. I wanted the opposite: the frameworks I actually use, the mistakes that cost me money, and the numbers that decide whether something works.

Profit = (LTV − CAC) × Volume. Fix what’s inside the bracket before you touch the volume.

What I write about

• Performance & affiliate — media buying, tracking, and scaling paid profitably. Start with the performance marketing playbook I actually use or how affiliate tracking breaks quietly.
• Digital marketing — SEO, Google Ads, Meta Ads, programmatic, analytics. A good place to start is SEO basics for a site that has to earn its own traffic or Google Ads vs Meta Ads for a beginner.
• Brand building — positioning and demand that compounds. Try when performance marketing stops working and brand is the only lever left.
• Business & finance — cash flow, pricing, margins, unit economics. Read cash flow vs profit or how to price your services.
• AI & automation — using AI as leverage in a real business. See how to automate your work with AI or the operating lesson from running unattended agents: what to log when an AI agent acts on your behalf.

If you want to work together, the shape of engagements I take is on the work with me page.