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One playbook. No noise.
At most one email a week, and only when I have something genuinely worth sending — a marketing or business playbook with the framework, the numbers behind it, and the mistake that taught me. No daily blast, no drip sequence, no 'growth hacks'.
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What lands in your inbox
- A playbook, not a newsletter round-up. The same thing I publish here — a full guide on marketing, paid growth, affiliate, or the money side of running a business — sent when it’s finished rather than on a schedule that needs filling.
- The arithmetic, not just the advice. Where a claim rests on numbers, the numbers are shown: what to divide by what, and what the answer means when it comes out badly.
- The mistakes, named. What I got wrong, what it looked like from inside the dashboard at the time, and what I check now because of it.
You can read everything published so far in the full archive before you decide — the newsletter is the same work, delivered rather than searched for. Your address is used for this and nothing else.
If you would rather start with a specific piece rather than browsing the archive, three that give you the sharpest sense of the tone: the performance marketing playbook I actually use, cash flow vs profit — the difference that sinks most small businesses, and when performance marketing stops working and brand is the only lever left. If any of those reads like a stronger sequel to what you are dealing with today than a generic newsletter would, this list will suit you.