Performance & Affiliate
Media buying, tracking, and scaling paid profitably.
12 guides
Running an Incrementality Test When You Cannot Afford to Switch Spend Off
How to get a real read on incremental sales when your budget is too small for a clean holdout, and which designs are honest at that size.
Your Top Affiliate Is Bidding on Your Own Brand Name
How to detect an affiliate bidding on your own brand terms without buying a monitoring tool, and what to do when the offender is your best partner.
Attribution Windows Are a Commercial Term, Not a Technical Setting
What actually changes when a click window moves from 7 days to 30, who gains, who pays for it, and how to negotiate the window as a contract term.
Affiliate Tracking Breaks Quietly, Catch It Before Payout Day
Tracking rarely fails loudly, you find out at reconciliation. Where the click ID actually gets lost, and the ten-minute test to run before launch.
Your Marketing Either Makes Money or It Doesn't, Here's the Sheet That Tells You
Most marketing reports show activity, not profit. Here is the sheet that answers it, where the seven inputs really come from, and what to fix first.
How Much Can You Really Make With Affiliate Marketing? An Honest Answer
No hype, no screenshots. The arithmetic behind affiliate income: what traffic you need, why recurring beats one-off, and how long it really takes.
How to Choose an Affiliate Program: A Beginner's Checklist
How to choose an affiliate program. Commission structure, cookie duration, payout thresholds, and the nine checks that tell a good one from a trap.
How to Track Affiliate Sales as a Complete Beginner
Affiliate tracking breaks silently. Here's how attribution, sub-IDs, link tests and monthly reconciliation catch it before payout day.
7 Affiliate Marketing Mistakes That Quietly Kill Beginners
The affiliate marketing mistakes that quietly cost beginners their first year: what each one looks like, why it hides, and the fix for it.
Affiliate Marketing Without a Website: How I'd Start From Zero
You can start affiliate marketing without a website. What nobody tells you is what breaks when you do, approval, attribution, and payout disputes.
Performance Marketing: The Practical Playbook I Actually Use
What performance marketing really is, the economics that decide whether it works, the metrics that matter, and the mistakes that cost me.
Affiliate Marketing: The Practical Guide I Wish I Had on Day One
A no-fluff affiliate marketing guide from years of real campaigns. How it works, how to start, the frameworks, and the mistakes that cost me money.